Description
Ensure you have the expertise to advise your clients on how to effectively advertise and market their business without getting tripped up by legislative and regulatory hurdles. Get up-to-date on the ever-evolving field of advertising and marketing law, as you gather critical insights and key strategies from our exceptional faculty.

PROGRAM CHAIR

Catherine Bate, Miller Thomson LLP

TABLE OF CONTENTS

Ad Standards
Janet Feasby, Vice President, Standards, Advertising Standards Canada

Endorsements on Social Media Platforms and the Competition Act
Jim Dinning, Davies Ward Phillips & Vineberg LLP

Making the Most of User-Generated Content
Jean Wong, Senior Law Clerk, PepsiCo Beverages Canada
Catherine M. Dennis Brooks, Miller Thomson LLP

Navigating Text Marketing Campaigns
Solange Brard, Senior Counsel, Advertising and Marketing, BCE Inc.
Arlan Gates, Baker & McKenzie LLP

Social Media: A Global Legal Perspective
Jeffrey Greenbaum, Frankfurt Kurnit Klein & Selz (New York)
Brinsley Dresden, Lewis Silkin LLP (UK)

Sweepstakes and Promotions in the United Kingdom
Brinsley Dresden, Lewis Silkin LLP (UK)

Managing Risk in Online Engagement
Brian Fraser, Gowling WLG

New and Proposed Regulations You Need to Know: Food and Beverage Advertising To Kids Self-Care Product Regulation
Mary Griffith, Maclaren Corlett LLP

Consumer Protection Update
Dan Edmondstone, McMillan LLP

Unscrambling PIPEDA, CASL and Online Behavioural Advertising
John Salloum, Osler Hoskin & Harcourt LLP

Social Media: Pitfalls to Avoid
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