Advertising and Marketing Law: Social, Digital, Online Compliance
Author(s): Ontario Bar Association
Publication Date: October 2016
Format: shipped (hardcopy), download (PDF)


Description
Ensure you have the expertise to advise your clients on how to effectively advertise and market their business without getting tripped up by legislative and regulatory hurdles. Get up-to-date on the ever-evolving field of advertising and marketing law, as you gather critical insights and key strategies from our exceptional faculty of regulators, in-house counsel and private practitioners.

PROGRAM CHAIR
Catherine Bate
, Miller Thomson LLP

TABLE OF CONTENTS

Federal Trade Commission: Enforcement Priorities, Recent Cases, and Cross-Border Collaboration
Andrew Wone, Attorney, Division of Advertising Practices,
Federal Trade of Commission (Washington)

Making Sense of the Canadian Self-Regulatory Landscape
Jani Yates, President and CEO, Advertising Standards Canada
Linda Nagel, President and CEO (Emeritus)

Deconstructing Privacy - What it tells us about the future
David Young, David Young Law

Overview of Contest Law in Canada
Daniel Cole, Gowling WLG (Canada) LLP

Critical Claims Concerns
Bill Hearn, Fogler, Rubinoff LLP

Testimonials, Endorsements and Influencers
James Musgrove, McMillan LLP

Native Advertising in the US: Marketers and Lawyers Still Blurry on Where to Draw Material Connection Disclosure Lines
Amy Mudge, Randy Shaheen and Kimberly Culp, Venable LLP (Washington)

Native Advertising in Canada

Anita Banicevic, Davies Ward Phillips & Vineberg LLP

Native Advertising and Use of Influencers in the US: Blurred Lines Between Ads/Content
Amy Mudge, Venable LLP (Washington)

Unraveling Your Dispute Procedure Alternatives
Mary Griffith, Maclaren Corlett LLP

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